The webinar shows how marketing strategies are integrated in a timely and targeted manner for target group definition and customer approach:
Introduction to market analysis - How to assess the effects of marketing actions on the customer and on the competition to making pricing and product decisions
What will be covered:
- What is marketing? - Marketing vs. Sales or pull vs. push
- Why do we need marketing and how should it be done?
- From early stage to scale up - Does my marketing strategy change?
Any entrepreneur, or individual interested in joining an insightful discussion about the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers.
About the speaker:
The webinar will be delivered by Moritz Stahl – Business Development Consultant at bwcon GmbH
Moritz Stahl is working in the field of advising and accompanying high-tech start-ups, scale-ups and SMEs along the entire value chain. In addition to the substantive support in the area of venture development, Moritz Stahl supports the founders in the choice and application for relevant funding opportunities as well as the preparation regarding the merge of founders and investors for capital acquisition. He holds a Master’s degree in Service Marketing, Service-Design and Innovationsmanagement from Pforzheim Business School and is PhD candidate in information technologies and its application in management, architecture and geophysics at LaSalle Ramon Llull University Barcelona.