The “Bloom lignin” can, for the first time, be selectively converted to single aromatic molecules for the fragrance industry or phenol replacement in materials or fuels. Hemicellulosic-derived functionalized sugars can be used as speciality chemicals or bio-plastic synthesis. Finally, pure cellulose pulp is distributed for textile and materials applications. The team is currently validating each of these markets through pilot projects and scaling-up the technology with engineering partners.