Mrs. Alexandra Rudl
Head of Innovation programmes

Alexandra Rudl is entrepreneur and Head of Innovation Programs at the German business development agency bwcon. At bwcon her focus is on fostering technology entrepreneurship and supporting researchers in transferring their research outcomes to the market. As coordinator of the FI Business project, she is part of the FIWARE programme where she is responsible for business training and coaching to startups and SMEs building applications and services on top of future internet technologies. Furthermore, she is Co-Founder and Creative Director of the Startup dimago. Alexandra is design thinker, a certified Effectuation coach and holds entrepreneurship seminars for company and university clients.

Sectors of Personal Expertise: ICT / Digital Health / ICT

effectuation / lean startup / design thinking / pitching / business modeling

  bwcon GmbH
Stuttgart, Germany

Turning Ideas into Business

BWCON is Baden-Württem-berg’s leading facilitator for innovation in the technology sector, in particular coordinating the technology transfer from research to industry by starting with early stage concepts at universities.


 Organisation Activities
Activity: a public or innovation support agency active in
Technology Sectors: ict / energy efficiency & transmission / digital health